Kenapa Harus Anda Peduli Tentang SEO?
Banyak dan banyak orang mencari sesuatu. Lalu lintas itu bisa sangat kuat untuk bisnis tidak hanya karena ada banyak lalu lintas, tetapi karena ada banyak lalu lintas yang sangat spesifik dan dengan niat tinggi.
Jika Anda menjual widget biru, apakah Anda lebih suka membeli papan iklan sehingga siapa pun dengan mobil di daerah Anda melihat iklan Anda (apakah mereka akan memiliki minat pada widget biru atau tidak), atau muncul setiap kali ada orang di dunia mengetik “beli widget biru ”ke mesin pencari? Mungkin yang terakhir, karena orang-orang itu memiliki niat komersial, yang berarti mereka berdiri dan mengatakan bahwa mereka ingin membeli sesuatu yang Anda tawarkan.
seo primer
Orang-orang mencari segala hal yang berhubungan langsung dengan bisnis Anda. Selain itu, prospek Anda juga mencari semua hal yang hanya terkait secara longgar dengan bisnis Anda. Ini mewakili lebih banyak peluang untuk terhubung dengan orang-orang itu dan membantu menjawab pertanyaan mereka, menyelesaikan masalah mereka, dan menjadi sumber daya tepercaya bagi mereka.
Apakah Anda lebih mungkin mendapatkan widget dari sumber tepercaya yang menawarkan informasi hebat masing-masing selama empat kali terakhir Anda berpaling ke Google untuk mendapatkan bantuan dengan masalah, atau seseorang yang belum pernah Anda dengar?
Apa Sebenarnya yang Bekerja untuk Mengemudi Lalu Lintas dari Mesin Pencari?
Pertama, penting untuk dicatat bahwa Google bertanggung jawab atas sebagian besar lalu lintas mesin pencari di dunia (meskipun selalu ada beberapa perubahan dalam jumlah aktual). Ini mungkin berbeda dari satu niche ke niche lainnya, tetapi kemungkinan Google adalah pemain dominan dalam hasil pencarian yang ingin ditampilkan oleh bisnis atau situs web Anda, dan praktik terbaik yang diuraikan dalam panduan ini akan membantu memposisikan situs Anda dan kontennya untuk peringkat di mesin pencari lainnya, juga.
belajar dasar-dasar seo
Terlepas dari mesin pencari apa yang Anda gunakan, hasil pencarian terus berubah. Google khususnya telah memperbarui banyak hal seputar bagaimana mereka membuat peringkat situs web dengan banyak nama hewan baru-baru ini, dan banyak cara termudah dan termurah untuk membuat peringkat halaman Anda dalam hasil pencarian menjadi sangat berisiko dalam beberapa tahun terakhir.
Jadi apa yang berhasil? Bagaimana cara Google menentukan halaman mana yang akan dikembalikan sebagai tanggapan atas apa yang dicari orang? Bagaimana Anda mendapatkan semua lalu lintas yang berharga ini ke situs Anda?
Algoritme Google sangat rumit, dan saya akan membagikan beberapa tautan untuk siapa pun yang ingin menggali lebih dalam tentang bagaimana Google memberi peringkat situs pada akhir bagian ini, tetapi pada tingkat yang sangat tinggi:
Google sedang mencari halaman yang berisi informasi relevan dan berkualitas tinggi tentang permintaan pencari.
Mereka menentukan relevansi dengan “merangkak” (atau membaca) konten situs web Anda dan mengevaluasi (secara algoritmik) apakah konten itu relevan dengan apa yang dicari oleh pencari, kebanyakan berdasarkan pada kata kunci yang dikandungnya.
Mereka menentukan “kualitas” dengan sejumlah cara, tetapi yang menonjol di antara mereka masih jumlah dan kualitas situs web lain yang terhubung ke halaman Anda dan situs Anda secara keseluruhan. Sederhananya: Jika satu-satunya situs yang menaut ke situs widget biru Anda adalah blog yang tidak ditautkan oleh orang lain di Web, dan situs widget biru saya mendapat tautan dari tempat tepercaya yang sering ditautkan, seperti CNN.com , situs saya akan lebih dipercaya (dan dianggap lebih berkualitas) daripada milik Anda.
Semakin banyak elemen tambahan yang ditimbang oleh algoritma Google untuk menentukan di mana situs Anda akan peringkat, seperti:
Bagaimana orang terlibat dengan situs Anda (Apakah mereka menemukan informasi yang mereka butuhkan dan tetap di situs Anda, atau bangkit kembali ke halaman pencarian dan mengklik tautan lain? Atau apakah mereka mengabaikan daftar Anda di hasil pencarian sama sekali dan tidak pernah mengklik-tayang? )
Kecepatan pemuatan situs Anda dan “keramahan seluler”
Berapa banyak konten unik yang Anda miliki (versus konten bernilai sangat rendah atau duplikat)
Ada ratusan faktor peringkat yang dipertimbangkan algoritma Google sebagai respons terhadap pencarian, dan mereka terus memperbarui dan menyempurnakan proses mereka.
faktor peringkat google seo
Berita baiknya adalah, Anda tidak perlu menjadi sarjana mesin telusur untuk menentukan peringkat untuk istilah yang berharga dalam hasil penelusuran. Kami akan menelusuri praktik terbaik yang terbukti dan berulang untuk mengoptimalkan situs web untuk pencarian yang dapat membantu Anda mengarahkan lalu lintas bertarget melalui pencarian tanpa harus merekayasa ulang kompetensi inti dari salah satu perusahaan paling bernilai di dunia.
Jika Anda tertarik mempelajari lebih lanjut tentang cara kerja mesin pencari, ada banyak sumber daya hebat yang tersedia, termasuk:
Panduan Moz pada topik
Grafik interaktif Google sendiri
Sekarang, kembali ke dasar-dasar SEO! Mari masuk ke taktik dan strategi SEO aktual yang akan membantu Anda mendapatkan lebih banyak lalu lintas dari mesin pencari.
Penelitian Kata Kunci & Penargetan Kata Kunci Praktik Terbaik
Langkah pertama dalam optimasi mesin pencari adalah menentukan apa yang sebenarnya Anda optimalkan. Ini berarti mengidentifikasi istilah yang dicari orang (juga dikenal sebagai “kata kunci”) yang Anda ingin peringkat situs web Anda di mesin pencari seperti Google.
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